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New Proofpoint Innovations That Help You to Defend Data and Mitigate Insider Risks

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Keeping data safe is more than just enforcing policies in a reactive manner—it’s about knowing where the risks come from and being proactive. Proofpoint Data Security helps organizations discover, classify and protect data. We defend data against risky users, excessive access, misconfigurations and vulnerabilities. By combining content and context, Proofpoint provides visibility into user-centric risks to data. This human-centric approach helps organizations to transform their data security programs.

As a result, organizations can strengthen their data security posture, minimize financial and reputational risk, and achieve operational efficiencies.  What follows are our latest data security innovations.

Key benefits of our latest innovations 

The new product and service capabilities in Proofpoint Data Security help you address top use cases, accelerate investigations and maintain privacy. 

1. Prevent data loss, educate users and ensure safe GenAI adoption

  • Endpoint DLP educates users with notifications on how to use generative AI (GenAI) safely. Flexible rules prevent data leaks to unauthorized GenAI websites.
  • Cloud DLP introduces adaptive risk policies. This means that security rules adjust dynamically according to each user’s risk profile.
  • Insider Threat Management can now categorize websites to monitor for risky web activities, including user activities on thousands of GenAI sites.
  • Cloud DLP features new volumetric rules, which can now detect large-volume file access by Copilot for Microsoft 365.

2. Strengthen compliance and governance

  • Data security posture management (DSPM) expands user-centric risk detection across GCP, Microsoft 365 and Snowflake, enhancing visibility into security gaps.
  • Additional compliance frameworks (GDPR, NIST CSF 2.0, CMMC, PCI-DSS 4.0) are supported to ensure regulatory alignment.
  • Access controls for Explorations protect user privacy during security investigations. This ensures that only relevant personnel can see user information.

3. Automate incident response

  • New file remediation workflows streamline quarantine and shadow-copying for cloud platforms like Dropbox, Box, ServiceNow and Slack.
  • Remediations for volumetric rules can now be automated. This reduces response times and manual effort.

Together, these updates boost security, reduce risk and improve compliance. And they do so with minimal disruption to business operations.

Learn more 

Find out what’s new with Proofpoint data security. Explore deeper insights by watching our webinar series "Defend Data Innovations."