Drive Sustainable Behavior Change

By implementing interventions like personalized guidance, contextual nudges and feedback, organizations can directly influence individuals’ actions. With the Proofpoint human-centric security platform, you can deliver timely advice and targeted education when employees engage in unsafe behaviors or encounter potential threats.

• Automatically assign relevant activities that include education, assessments and other interventions, to engage people
• Warn individuals about potential threats so they can make more informed decisions before taking action
• Provide contextual guidance to prevent security incidents, e.g., nudge people to review the current recipient to prevent unintentional misdirected email
• Alert people in the moment when risky behavior is detected and explain why, such as cautioning them when they engage with unproven generative AI sites

Driving sustainable behavior change requires ongoing engagement and consistent motivation alongside strategic interventions. Proofpoint’s ZenGuide™ enables a personalized, progressive learning experience, leading to effective improvements in behaviors and security culture.

• Motivate behavior change through a multi-step campaign to address specific risky behavior
• Tailor learning experience to individuals’ behaviors, roles, skills, threats they face and preferred languages
• Engage your employees regularly through auto-enrollment in micro- and nano-learning
• Retain knowledge with just-in-time coaching
• Make learning fun with gamified and interactive content

Sample Our Content

Evaluating the effectiveness of your behavior change program is critical, as it provides essential insights for refining your strategy. Combined with our People Risk Explorer, ZenGuide enables you to measure and track changes in real-world behavior and various human risks, ensuring improved risk communication and ongoing support.

• Track behavioral metrics, such as reported email accuracy rates, click rates and reporting rates of both simulated and real-world attacks
• Track security incidents involving risky behaviors like data exfiltration and accessing dangerous sites
• Benchmark your program success against peers in your industry