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Generative AI (GenAI) drives productivity, innovation, and data insights but also raises security, privacy, and compliance challenges. Public GenAI tools risk exposing sensitive data and IP, while weak governance in enterprise tools like Copilot for Microsoft 365 can lead to unauthorized access and misclassified outputs. Custom LLMs trained on customer data may disclose PII, violating regulations like GDPR, HIPAA, and CCPA.
Proofpoint ensures safe GenAI adoption through visibility, control, and education. Its Data Loss Prevention (DLP) solution monitors GenAI use, detecting unauthorized tools and preventing data leaks by blocking or redacting sensitive inputs. Data Security Posture Management (DSPM) classifies data to safeguard it from unauthorized access by enterprise GenAI tools, while ZenGuide provides security training to promote responsible GenAI use. Together, these solutions protect organizations from security breaches and regulatory risks in the evolving GenAI landscape.
