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Security awareness and training is one of the most effective ways to combat phishing attacks and cyber security breaches. Recently, organizations experiencing these security breaches have launched security awareness communications campaigns to alert and educate the public.
Companies are now using new mediums to touch consumers including social media alerts and emails. A great example of education through social media is Target. After the recent security breach, Target immediately initiated a series of corporate communication emails and social media posts that notified and educated consumers about the breach. They provided customers with information on the security breach and helpful tips on how consumers should protect themselves from future phishing attacks.
Unfortunately, sophisticated criminals and hackers have used these emails to their advantage. Criminals are creating new fake phishing emails that mimic these security awareness communications. The phishing scam is very refined in that the emails look legitimate. Consumers are vulnerable and more likely to quickly act on these types of email. Currently, Target has identified over 12 scams preying on consumers.
Here are some tips for identifying a phishing scam resulting from company breaches: