Data Security Posture Management

Discover and classify valuable and sensitive data while prioritising risks and reducing attack surfaces.

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Overview

Security teams can’t keep up with data risks.

The global datasphere is expected to grow to 163 zettabytes by 2025—a tenfold increase on 2016—fuelled by the rise in AI platforms, DBaaS and CI/CD practices. With nearly half of all data predicted to reside in public clouds by then, organisations face unprecedented challenges in managing visibility, access and compliance. Alarmingly, 83% of organisations have already experienced breaches tied to access issues in the past 18 months. Rapid data growth, poor governance and insider risks leave sensitive data vulnerable, while the lack of proper controls, such as classification before AI use, compounds these vulnerabilities. Security teams must adapt to tackle this growing complexity.

of breaches involve personal data

of breached assets are cloud-based servers

of breaches expose internal company data

Benefits

Discover, classify and secure valuable and sensitive data across complex environments

Pfpoint Data Security Posture Management (DSPM) discovers, classifies and protects sensitive data across cloud and hybrid environments. With advanced AI-powered, agentless scanning, it identifies valuable and sensitive data in place to maintain compliance and operational efficiency.

DSPM prioritises human-centric risks to data. It assigns monetary value to data, visualises attack paths and highlights access risks, enabling security teams to allocate resources effectively. Its guided remediation simplifies issue resolution, reducing attack surfaces like over-permissioned access or forgotten data.

Additionally, DSPM ensures AI tools like LLMs use the right data, supporting safe adoption and enhancing business agility.

Proactively secure your most critical data wherever it is

Enhance visibility to data

DSPM uses AI to discover and classify structured and unstructured data with unmatched accuracy and efficiency. It ensures sensitive data remains protected, whether in cloud or hybrid environments, supporting both security and compliance initiatives.

Prioritise risks efficiently

DSPM evaluates data risks by assigning monetary value to data, visualising access paths and detecting misconfigurations or anomalies. With actionable insights, it enables security teams to focus on protecting critical data and reducing human-centric risks, like unauthorised access or over-permissioned accounts.

Respond quickly

DSPM provides actionable remediation steps to reduce risks quickly. With integrations into workflows, it enforces least-privilege access and enhances response times to protect sensitive data from evolving threats.

Lower compliance and storage costs

DSPM automates compliance mapping for over 500 benchmarks, tagging violations and generating real-time reports. It simplifies audit readiness while identifying forgotten, shadow or duplicate data to lower costs and enhance data protection.

Secure AI workflows

DSPM ensures safe adoption of AI tools by identifying sensitive data, enforcing data protection policies and providing real-time sensitivity analysis for AI workflows, like RAG or custom LLMs.

Key Features

Key features that strengthen data security posture

Cloud-scale data discovery and classification

DSPM employs a patented agentless, in-place scanner to discover and classify sensitive data at scale. It ensures data remains in its environment, reducing operational risks, supporting compliance and delivering rapid, accurate insights across SaaS, PaaS, IaaS, on-premises and hybrid environments.

Risk prioritisation and real-time mitigation

DSPM quantifies data value, prioritising risks by impact and likelihood. With AI-guided remediation, it detects misconfigurations, visualises attack paths and provides actionable insights to mitigate risks quickly, minimise the attack surface and optimise protection efforts.

Integration with data security tools

DSPM enriches DLP and DDR tools with detailed insights into data sensitivity, access patterns and risk exposure. DSPM integrates seamlessly with tools like Proofpoint DLP and Microsoft Information Protection (MIP).

Data access governance

DSPM provides real-time visibility into access controls, flagging over-permissioned or dormant accounts. It enforces least-privilege principles to support a Zero Trust security model, ensuring that sensitive data access is properly managed and risks are minimised.

Continuous compliance monitoring and data hygiene

DSPM automates compliance mapping for 500+ frameworks, tagging violations and generating real-time reports. It identifies and addresses forgotten, duplicate or unnecessary data stores, reducing storage costs and attack surfaces while streamlining audit readiness.

Secure AI workflows and integrations

DSPM ensures sensitive data isn’t exposed in AI workflows. It secures AI tools like ChatGPT, Microsoft Copilot and AWS Bedrock by applying data protection policies and providing real-time sensitivity analysis for RAG models, enabling safe AI adoption.

Market Leadership