Frost & Sullivan Proofpoint Market Leader

Proofpoint Is the Overall Market Leader in the Frost Radar™: Email Security, 2024 Report

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We are proud to announce that Proofpoint has been recognised as the overall market leader in the Frost Radar™: Email Security, 2024 report. This is an acknowledgement of our overall market share, growth, and innovative leadership. It is a continued testament to our long-standing commitment to our customers’ success.

A thorough evaluation of the top email security vendors

Frost & Sullivan plotted the top 21 vendors in email security in its Frost Radar™ report after narrowing down a field of more than 40 players. The firm analysed, among other criteria, each vendor’s:

  • Market share
  • Revenue growth
  • Customer base size
  • Innovation
  • Solution portfolio
  • Research and development reinvestment

The end result was a thorough evaluation of only the top email security vendors in the marketplace.

“Proofpoint has been the market leader since 2015 and is an Innovation leader. It continues to invest heavily in research and development (R&D), and revenues from recent acquisitions and organic growth are resulting in leading market share gains. Proofpoint has a strong focus on innovation to remain a market leader with its technological advancements, in addition to its long-guiding people-centric approach.”

—Sarah Paviak, Industry Principal, Security, Frost & Sullivan

9 Consecutive years of recognition for market leadership

Email remains the No. 1 attack vector for targeting people and businesses. Sophisticated email threats – like advanced phishing, business email compromise (BEC), and socially engineered attacks – continue to skyrocket. To stop breaches, companies must take a modern approach toward email defence.

Artificial intelligence (AI) and machine learning (ML) play an increasingly important role in that defence – and in Proofpoint products. They help us to enable more effective end-to-end protection against email-borne threats.

Frost & Sullivan recognises this. For the ninth year in a row, the firm acknowledged the market leadership that Proofpoint continues to show in both growth and innovation.

Frost & Sullivan: Frost Radar™: Email Security, 2024 Index

Frost & Sullivan: Frost Radar™: Email Security, 2024 Index.

Why Proofpoint stands out

Proofpoint continues to redefine the email security market. Our comprehensive email security continuously detects and stops threats throughout the entire email delivery life cycle. With Proofpoint, companies can achieve end-to-end protection against threats – from pre-delivery to post-delivery to click-time detection. That, in turn, enables them to stop more threats before they reach employee inboxes, allowing them to better protect their people and the business.

The latest Frost & Sullivan report on leading email security vendors highlights several key areas where Proofpoint stands out from our competition.

1: Our market leadership

We have been recognised as the market leader in email security for the ninth year in a row. As the analysts noted, “Proofpoint is the email security market leader. Its 24% market share is by far the highest of all email security vendors.”

2: Our commitment to continuous innovation

Frost & Sullivan acknowledged our continued leadership in innovation. Specifically, it called out these new market-leading innovations from Proofpoint:

  • New adaptive email capabilities. Proofpoint is now integrating additional AI-based defence in the post-delivery phase to stop targeted threats. This protects at-risk employees from lateral internal phishing and advanced email fraud.
  • New pre-delivery QR code detection. Our technology analyses URL images and embedded URLs within QR codes. They are sandboxed inline before messages can be delivered.
  • The industry’s first pre-delivery threat detection engine with semantic analysis. This engine understands the meaning of words, phrases and sentences. It can extract the underlying meaning and intent from text data.
  • Enhanced pre-delivery protection for URL threats. We make it possible for companies to hold suspicious messages with URLs and sandbox them before delivery. This minimises the risk of users engaging with malicious URLs in email.

3: Our human-centric security

Frost & Sullivan noted that Proofpoint has a “long-guiding people-centric approach” to security. The report calls out our unique people-centric differentiation.

“Proofpoint’s people-centric approach is universal but can be applied to the risks associated with specific people within an organisation. Its global visibility and data correlation tools create a rich context for people’s insights. Proofpoint has a unique process for identifying very attacked people (VAPs), giving security teams a better understanding of their organisation’s human attack surface.”

—Sarah Paviak, Industry Principal, Security, Frost & Sullivan

Proofpoint delivers human-centric security

The cybersecurity landscape is filled with threat actors that are focused on developing and deploying more and more potent email threats. If you want to succeed at protecting your people and business, you must be vigilant and proactive. A comprehensive, defence-in-depth approach to security is a must.

The Frost Radar™ report highlights the need for this type of stance. It notes that the forward-thinking and innovative approach that Proofpoint offers is redefining the email security market.

Proofpoint provides continuous detection and analysis throughout the email delivery life cycle. We:

  • Help our customers achieve end-to-end protection against modern email threats
  • Deliver the most accurate detection – and an efficacy rate of 99.99%
  • Combine behavioural AI, threat intelligence and sandboxing techniques to help you stay ahead of today’s most sophisticated threat actors

Get the report

If you want to find out more about Proofpoint and our modern email security—and get more details about our market share, growth and innovation – download the Frost & Sullivan report.